As a dedicated and detailed individual, I excel in challenging situations and exhibit prioritization and follow-through to achieve project goals efficiently.
Although my expertise lies in web, graphic, logo, & package design, I’ve owned several small businesses and was Founder & CEO of a cannabis tech startup in Silicon Valley.
I’m in tune with the consumer’s needs and my relationships have spanned from investors to employees, to colleagues and contractors.
I’m a hustler, have two brilliant little girls that are 4- and 6-years old, and I’ve been told that I’m a good human.
I’ll take it.
Founder & CEO | 01/2018 - 04/2019
About: StrainConnect is a consumer app that personalizes cannabis & CBD product recommendations using a proprietary, bioscience-backed algorithm.
Accomplishments: Went from ideation to Beta in 6 months as a first-time solo-founder, and was awarded the “Emerging Leader Award” for “Tech Innovation of the Year” by Cannabis Dealmakers Summit 2019.
Duties: Startup business plan & pro-forma financials, product roadmap, product design, hiring & management, all branding, website, digital assets, social media, capital fundraising, events, education, strategic business development, etc.
Soft Skills: Patience, calm in high-stress situations, agile, creative & resourceful solutions on demand, efficient, organized, leadership.
Skills: FreshSalesCRM, CMS, GoogleDocs/Sheets, Excel/Word, Analytics, Digital Ads, Custom Website, Adobe Creative Suite (XD, InDesign, Illustrator, Photoshop, Lightroom), Aha Product Management, Trello/Freedcamp/Basecamp Project Management, FreshChat.
Owner & Designer | 01/2014 - 03/2018
About: Boutique website design & development firm specialized in UX/UI Design & Information Architecture, Visual Identity & Branding, Print & Packaging, Project Mgmt & Art Direction, SEO, Analytics, Social Media Management, Digital Advertising, Video
Duties: project management, design & development execution, contractor hiring, bookkeeping, hands-on
Clients: Moskowitz Law, KGB Cannabis, Oracle, Rediger McHugh, SF Decorator Showcase, New Bread, Emily Taylor Interiors, Dara Rosenfeld Designs, La Cascada, Ann Arbor State St., Fork In The Kitchen, Carrie Cheadle, Lennox Capital, Lava Creek Trading, Emily Borland Specifications, Robert Federighi Design.
program support manager | 08/2012 - 01/2014
About: A Fin-Tech startup that provides alumni-funded student loans and refinancing.
Duties: As one of the first 30 employees, I wore many hats simultaneously in this startup environment. I started in Loan Operations as a customer service rep and loan originator, and quickly moved into the Program Support Manager position. I…
Increased office organization by developing a records system & customer database protocols.
Developed & implemented company’s first employee SOPs
Assisted VP of Customer Experience & Loan Originations with the creation, development & execution of initiatives by optimizing the customer experience, managing university relations, & expanding company’s customer acquisition efforts via the SoFi Ambassador Program.
I logistically & administratively supported the Customer Experience & Loan Ops Team.
I implemented processes & procedures to increase efficiency & reduce errors.
Liaise with business partners on behalf of the team, customers & the company.
Originate in-school student loans and refinance existing student loans.
SF Tech Incubator, 2018
Academy of Art University
Web Design & New Media, 2014
Digital Marketing, 2016
Interior Decorating, 2002
Martin’s College of Cosmetology
Cosmetology Business, 1999
diffa San Francisco
2010 – Present
Design Industries Foundation Fighting AIDS, San Francisco Chapter
Fundraising & Silent Auction Chair, and Marketing Co-Chair
San Francisco decorator showcase
2016 - present
Rebranding and any graphic or web design needs they have for the fundraising event.
Russian Hill Neighbors
2014 - Present
I provide design services to our neighborhood organization for fundraising events.