Website Design & Branding





I’m Rachael!

As a dedicated and detailed Executive, I leverage my 7+ years of expertise in Implementation and Project Management to excel in challenging situations and exhibit prioritization and follow-through to achieve project goals efficiently.

I’ve demonstrated success with minimal direction, surpassing cost restrictions within lean budgets. I utilize my expertise in customer-centric UX/UI Design methodologies and Information Architecture, and draw on key industry relationships to achieve goals.

I’ve owned several small businesses and was Founder & CEO of a cannabis tech startup in Silicon Valley.

I’m in tune with the consumer’s needs and my relationships have spanned from investors to employees, to colleagues and contractors.

I’m a hustler, have two strong little girls that are 4- and 6-years old, and I’ve been told that I’m a good human. I’ll take it.

Industries: Tech, FinTech, SaaS, Consumer Tech, B2B, B2C, Responsive Web, Interior Design & Architecture, Medical Cannabis, Legal, Startup, Non-Profit, Consumer Packaged Goods (CPG in Skincare, Food and Cannabis), Health & Wellness, Small Business, Big Data, Progressive Web App, Mobile Design.






Founder & CEO | 01/2018 - 04/2019


StrainConnect is a consumer app that personalizes cannabis & CBD product recommendations using a proprietary, bioscience-backed algorithm, while collecting valuable industry efficacy data.

Accomplishments: Went from ideation to Beta in 6 months as a first-time solo-founder, and was awarded the “Emerging Leader Award” for “Tech Innovation of the Year” by Cannabis Dealmakers Summit 2019.

  • Lead role directing product roadmap, proforma financials, startup business plan, hiring & management, all branding, website, digital assets, capital raising, social media, and other key aspects.

  • Educates newcomers to CBD & cannabis on which products would work best, addressing the issue of poor product recommendations from friends/budtenders and lack of education.

  • Built a team to launch StrainConnect, a bioscience-backed web app that provides safe, unbiased product recommendations, based on updated product lab results, not opinion.

  • Key result: Within 5 months of launching the MVP, achieved 500+ users, gave dozens of media interviews and won the “Tech Innovation of the Year” Award - all organically without paid advertising.

  • Educating brands on their own products, requiring third-party lab results (COA’s) from brands, which included cannabinoid, terpene, metal and pesticide analysis.

  • Built a brand onboarding form that increased the brand submissions and efficiency by 10x.


Owner & Designer | 01/2014 - 03/2018

Boutique website design & development firm specializing in UX/UI Design & Information Architecture, with ongoing project management.

  • Concept to Completion in each of these areas: Visual Identity & Branding, Print & Packaging, Project Management, Art Direction, SEO, Analytics, Social Media Management, Digital Advertising, and Video

  • Successfully managed project management, design & development execution, contractor hiring, and bookkeeping.

  • Tasked with building a website for their business; created an onboarding form that asked a series of questions to walk client through the process.

  • Saved 4 additional weeks of back-and-forth revisions, saving each client $1,000+ in over-budget revision requests.

  • Acquired clients in prominent positions in the health and legal spheres with a lot of data or information to be displayed on websites.

  • Utilized UX/UI design and Information Architecture to organize the information in bite-sized, consumable sections on the website. 

  • Utilized SEO to assist in searches for the unique and very specific client spaces.

  • Client websites rank in the top 3 of Search, produced calls they from more qualified customers.

  • Key Clients: McMicking Foundation, Moskowitz Law, KGB Medical Cannabis, Oracle Events, Rediger McHugh Law, San Francisco Decorator Showcase, New Bread gluten-free bread, Emily Taylor Interiors, Dara Rosenfeld Designs, La Cascada salsas, Ann Arbor State Street District, Fork In The Kitchen, Carrie Cheadle Mental Skills Training, Lennox Capital Partners, Lava Creek Trading, Emily Borland Specifications, Robert Federighi Design. 

SoFi Lending

program support manager | 08/2012 - 01/2014

As one of the first 30 employees of this Fin-Tech startup, which provides alumni-funded student loans and refinancing, I wore many hats simultaneously in this startup environment. I started in Loan Operations as a customer service rep and loan originator, and quickly moved into the Program Support Manager position. I…

  • Recruited as 1 of 4 Customer Service Representatives at a FinTech startup with a large backlog of

    handwritten applications.

  • Assigned Lead position to onboard new hires; wrote initial versions of the Standard Operating Procedures to quickly onboard individuals.

  • Doubled application processing within the first 3 months.

  • Acted as liaison between the customer success department and development team to ensure the

    application’s user interface (UI) increased application submissions and overall user experience (UX).

  • Increased office organization by developing a records system & customer database protocols.

  • Developed & implemented company’s first employee SOPs in Loan Ops.

  • Assisted VP of Customer Experience & Loan Originations with the creation, development & execution of

    initiatives expanding company’s customer acquisition efforts via the SoFi Ambassador Program.

  • Logistically & administratively supported the Customer Experience & Loan Ops Team.

  • Implemented processes & procedures to increase efficiency & reduce errors.

  • Liaise with business partners on behalf of the team, customers & the company.

  • Originated in-school student loans and refinance of existing student loans.

Web & Marketing Co-Chair & Auction Co-Chair

DIFFA  (Design Industries Foundation Fighting AIDS) -  San Francisco, CA - Jan 2010-Present

Floor Covering Sales & Interior Decorator

Step Ahead Carpet & Flooring   -  San Mateo, CA - March 2010 to April 2011

Call Center Beauty Consultant - Seasonal

Sephora  -  San Francisco, CA - November 2009 to March 2010

Team Lead & Beauty Consultant

DHC USA, Inc  -  Mechanicsburg, PA - August 2008 to August 2009

Interior Decorator & Decorative Painter

S.E. Warner Painting & Interior Decor  -  Hershey, PA - September 2005 to August 2008

Aveda Concept Salon Manager & Educational Director

Body & Sol Salon Spa  -  San Francisco, CA - October 2002 to February 2005




Founder Institute

SF Tech Incubator, 2018

Academy of Art University

Web Design & New Media, 2014

Ashworth College

Digital Marketing, 2016
Interior Decorating, 2002

Martin’s College of Cosmetology

Cosmetology Business, 1999




diffa San Francisco
2010 – Present

Design Industries Foundation Fighting AIDS, San Francisco Chapter
Fundraising & Silent Auction Chair, and Marketing Co-Chair

San Francisco decorator showcase
2016 - present

Rebranding and any graphic or web design needs they have for the fundraising event.

Russian Hill Neighbors
2014 - Present

I provide design services to our neighborhood organization for fundraising events.