New Bread Gluten-Free Lifestyle Company came to me requesting a visual identity rebranding that would portray the owner’s active, healthy lifestyle. To capture the essence of their lifestyle and community of San Francisco, I utilized our iconic Golden Gate bridge as the centerpiece. New Bread is an innovative company that likes to experiment with unique flavors on a regular basis, so I took this into consideration when developing the packaging color-way and added pieces of active neighbors throughout the design, keeping the colors bright, cheerful and a drastic difference to the competitor products that sit next to theirs on grocery store shelves. The upper right logo was chosen for the grocery line, while the bottom right will be used for future line of product. New packaging was needed for each new line they developed, while keeping a cohesive feel throughout the entire brand.
Full Creative Direction • Project Management of Multiple Products • Visual Identity Rebranding • Logo Design • Flexographic Printing • Food Packaging•Point of Sale Signage • Website Design