CASE STUDY
LENNOX CAPITAL PARTNERS
Lennox Capital Partners - Hotel & Luxury Real Estate Investment Firm.
LCP is a hotel and luxury real estate investment firm that required special attention to detail. The new branding design needed to emulate quality, but could not overshadow the beautiful properties they represented all over the world. Therefore, when designing their logo, I took a very geometrical approach and incorporated the “L,” “C,” and “P” as their brand mark. Proposal design for luxury properties required detailed case studies of their past properties, which included composition and typography to showcase the property images.
Complete Identity Rebrand • Logo Design • Stationary • Website Design & Development • Marketing Materials • One-Sheets • Case Studies
Included initials into geometric logo mark. ”LCP” is shown in red.
